framework

A target audience is the specific group of people most likely to be interested in your product, service, or message. They are a defined segment of the broader population who share common characteristics, needs, or behaviors, and who will benefit the most from what you offer.

Because trying to “sell to everyone usually results in selling to no one”, defining a target audience allows you to focus your time, budget, and marketing efforts on the people who actually want and can afford what you are offering. Key Components of a Target Audience

To understand an audience, you look at them through multiple layers: How To Define Your Target Audience in 6 (EASY) Questions